How Text Message Alerts Can Increase Sales Traffic
Text message alerts are becoming increasingly common on the retail scene. Also known as SMS marketing, it's a unique way to engage with customers using something other than emails, push notifications, and traditional advertising.
But does it work? Believe it or not, text message alerts can lead to a significant boon in sales. Here's how.
Appealing to Mobile Shoppers
There's no denying that smartphones have revolutionized how we communicate and shop. E-commerce is massive and shows no signs of slowing down. But mobile shopping is a unique subset of e-commerce that's steadily growing.
In 2021 alone, mobile sales surpassed $3.5 trillion!
Using a web SMS service to send text message alerts is a great way to appeal to those who shop on the go. This form of marketing caters to mobile shoppers, delivering information on the same device they use to browse, perform transactions, and more. Get the best web SMS service by visiting this website.
Taking Advantage of Higher Open Rates
One of the reasons that text alerts are so effective is because of the significantly high open rate. Roughly 97 percent of people read text messages within 15 minutes of receiving them. Compare that figure to emails, and there's no contest.
People are more likely to open texts, increasing the chances of direct engagement.
Catering to Communication Preferences
You're not reaching out against a person's will when you send SMS alerts. It's not like traditional advertisements. Your customers must opt in to receive texts from a web SMS service. They have complete control.
Most people opt for these services because it's their preferred form of communication. As long as you don't abuse the system and send too many texts, your customers likely won't view your alerts as spam. Instead, it's like a piece of insider information they'll actively use.
Delivering Relevant Information When it Matters
Finally, text message alerts provide the information people want. While you can use this marketing for advertising products or services, it can also work to provide shipping notifications, inform shoppers of flash sales, and more.
It's a valuable service that can boost your brand reputation while increasing sales traffic. What company doesn't want that?
Read a similar blog about SMS services tool here at this page.