5 Ways Start-ups Can Earn Customer Trust on Social Media

By Saurabh Sharma

Purdue University

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Abstract

Trust is the most crucial building block of any business. The correlation between business owners and their correspondence, such as stakeholders, clients, employees becomes stronger if the environment is filled with trust and ethical values. Just as love cannot be bought with money, faith is also another attribute in a relationship which is un-buyable. It is such an essential tool for any organization that it is believed to be nurtured like money in a bank with digital marketing software.

Why earning a customer's trust is so important?

Giving misleading information or empty promises can bring down a whole empire irrespective of the volume of any organization, examples of which we have seen in the past in the corporate world. So, through conversation and constant interaction which is possible with digital marketing software, customer's trust can be won.With features for contact management and campaign scheduling, it can give a boost to any product or service, helping businesses reach the pinnacle of success.

It does not matter how much money is being spent on marketing the product or the brand, until customers have the trust within themselves to use that product, it cannot grow. This makes even more vital for start-ups to build trust among their prospective clients. Here, in this article, we have handpicked five efficient ways on how you can build customer trustfor start-ups, which can help them immensely.

customer trust

Tip 1# Giving meaningful content in the blogs

Whenever there is a new car manufacturing company entering the automobile industry, people get curious to know more about it. But if the owners of that company keep the meticulous information hidden from the masses, the fuss will eventually vaporize, which will result in degradation of the trust factor. Then it does not matter how much cheaper their cars are from the other renowned competitors, people will think twice from visiting their showrooms.

Like that it is clamant that every start-up provides educational and meaningful content on their blog posts in order to attract the viewers. There is no point beating around the bush when you really have a chance to grow a healthy relationship with your customers. More contently the posts will be, more the queries will spook up, resulting in people asking questions on the comment box and the business representative answer and solving their queries will only make it more benign. It will also help you understand the mindset of the market with their valuable insights. Thus, trust in social media can be won through it.

Tip 2# Do not make fake guarantees and try and offer at too low price

Most of the people have this mindset that if they promise big words or deliver the lowest price in the market, their business is bound to grow. That is not the case at all. We have seen many cellular manufacturing companies who tried to penetrate India's market by offering cheap mobile phones, but they have failed to do so.

This is because whenever anyone is investing any amount to buy a particular commodity, he/she is skeptical by default, especially when that new product is new to the market. Upon that, if that original product is being offered at an unrealistic low price, then people become shakier in trying that product. So, offering low prices will only make your position dicier.

In addition to these, entrepreneurs should try and be as transparent with their products as they can. Using big promises can only highlight you as a big mouth reupdated company.

Tip 3# Try to be available for the customers 24X7

Not as an entrepreneur try and think like a common man, how would you feel if you know that you will get assistance for any service any time and any day? We all crave for assistance in this populated but lonely world. So, it would be nice if you have a team who are ready to answer your customer’s queries at least within the office hours, if not more.

The more a business communicate with their customers, the more they get insights about the real world and the easier it gets for them to build that trust in that market. Live chatting from your social media account can do wonders for your business, bringing consumer trust on social media.

Tip 4# Engaging your own customers for your good

This is an idea which came directly from a business man's hat. You can use your own clients to make new ones. It can be done in your social media account by arranging debates or giveaways on a monthly or weekly basis. This will keep your present customers always on their toes, and they can attract newer ones under your belt. Lottery competition is one of the most used methods under this category.

Constantly communicating with them and making them feel special is the crucial point that is being used over here. You may even ask your present customers to write about their experiences, which can be good or bad, and on the basis of the quality, you can reward them accordingly. A word of caution over here, please try and be impartial while giving rewards, i.e., irrespective of the nature of positive and negative writing try and reward them. This will undoubtedly raise the trust bar and the ethics part to new heights.

customer engagement

Tip 5# Money back policy

This is an age-old practice but one of the most efficient methods of gaining trust. Business-men who are sure about the quality of their products can try this trick. But you have to make sure that it is being followed rather stringently. Disappointed customers are getting back their money will make others realize how ethical your business is and will make them interested in your product.

Although there are a plethora of ways through which trust can be won, there are the primary methods which every entrepreneur should follow to take their business to new heights.

Cite this work

Researchers should cite this work as follows:

  • Saurabh Sharma (2019), "5 Ways Start-ups Can Earn Customer Trust on Social Media," https://stemedhub.org/resources/4288.

    BibTex | EndNote

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