Courses
Effective Planning for Your Project’s Communication Strategy
Brief overview and training of strategic communication to help you plan and implement successful communication campaigns for your projects.
Strategic communications isn’t just for large corporations. Walk through a planning template to guide your project’s approach to communications to influence policy or practice. Learn how to engage key stakeholders early and tailor messages for audiences toward achieving maximum impact. Understand how to identify, research, and engage target audiences, assess resources, and identify obstacles to inform how you develop messages and leverage communications products and channels in deploying your strategy.
Overview:
- Introduction of the concept of strategic communication as a thought as well as a process.
- Discuss why effective communication is important for your projects.
- Approachable and practical strategic communication template you can use for your project immediately
- Tips for practitioners
Related Materials:
You will need to create a free STEMEdHUB account, or complete a LASER PULSE registration to access the course.
STEMEdHUB registration is an automatically approved registration process that allows users access to these STEMEdHUB courses and other non-restricted resources (https://stemedhub.org/resources).
Registration for LASER PULSE remains an approval-based process. Members will still have access to these free courses, but will also have access to all of the other exclusive resources available through the LASER website. These things include the member database, user forum, learning resources, tools & templates, etc.
Click the yellow "Start Here" button to the right to begin.